The online trading business is developing, developing and expanding rapidly. Electronic stores are probably the fastest, easiest and most demanding way to shop. There are many advantages of e-shops, but to make the e-shop a success, a lot of effort and investment is needed.
A variety of businessmen are pushing the online sales world. Some are successful in building and expanding the physical store network, and are striving to further enhance online trading, while others create both physical and electronic stores from the beginning to try to develop their business in both spheres and even young entrepreneurs who have decided to start selling online. So everyone is interested in the e-shop, its functions, their benefits and, of course, their price and what it belongs to.
E-shop: rent or buy?
First of all, those who want an e-shop are interested in what is more worthwhile: rent or buy. Each option has its own strengths and weaknesses, and the decision-making process determines whether the entrepreneur has long established itself in the world of commerce and has precise, clear wishes and visions related to the e-shop, and of course he wants effective results if the entrepreneur wants only to get acquainted with the operation of the e-shop, the mechanism from inside.
Typically, renting is recommended for those who are just taking the first steps in e-commerce or their trade is not yet big. Hence, renting an e-shop is suitable for those whose business is new or small, to get acquainted with the operation of the e-shop. If something fails, if the trade does not develop, the business is not painful, there is no big risk. Rent is also suitable for those who have a very limited budget and want to move on to a broader business. The most commonly cited advantages of e-shop renting are fast, easy, easy to install, simple to start, but the biggest and most striking drawback is templates. Your rented e-shop will be similar or even identical to other hundreds of stores. So it is worth considering whether you want to be the same as others, whether you want to seriously interest a customer in an exclusive online store (both in terms of design and features).
On the other hand, the creation of an e-shop, while requiring considerable investment, is often a very attractive solution. Entrepreneurs who choose to create an e-shop are seriously focused on trade, its results, customer needs, and original solutions. The e-shop created is distinguished from all rentals, which are usually the same and not the same weight on the Internet. It surprises us with non-standard solutions, has the most convenient access to the customer, adapts to its needs and simplifies the trade in every possible way.
Creating an e-shop: prices change
The cost of creating an e-store can vary greatly. Often more is wasted in order to save money. It is important to understand what the price depends on, what are the most expensive things, why they are at a price, what benefits they can give, what solutions need to be invested.
First of all, you should start with the e-shop project, the price of which depends on the technical requirements. This is influenced by the amount of planned production, its management, adjustment, editing, new introduction, settlement methods (for example, cash or transfer via PayPal, Payments.lt and others), which must guarantee the smooth payment of goods or services, installation of delivery modules (different forms of delivery), order management (informing new customers, orders, reviewing orders, ordering order status to the buyer, etc.), joining accounting software and other necessary and desired modules that are useful for trade. The simpler, more automated systems you want, the more you need to invest. It goes without saying that project management costs also require investment: design issues, project management, work organization and coordination of professionals are required.
Purchase or renting software has an impact on the price. Free applications (such as Magento, an open source e-commerce platform) can be used, as well as software to buy, rent, or subscribe to licenses.
In order for the online store to be realized, a programmer is needed. The cost of their work depends on both experience and technical requirements: the larger they are, the more the programmer will have to spend hours on the job.
Design. You have to understand one thing: if you want to have a copy of an e-shop design, it is cheap to buy. However, it is understood that this will not be an exclusive online store. It will simply be identified with a thousand others. Unique design is one of the most important keys to attract the buyer, awaken curiosity and persuade to stay. This requires a lot of specialist time, so it costs more. Such a design responds to the needs of the entrepreneur, the desires: the structure, the layout, the style is created from scratch on request. Unique design can be combined with the standard content management system used. However, it should be noted that different unique designs may differ in quality, which depends on the designer’s ability and experience. To avoid being disappointed, it is recommended to follow the work of the designer – you will get an impression of the quality of his work. The design you create is even simpler than the hundreds of templates you use, but at best the designer will surprise you with unique solutions and wisdom. In addition, the price of a design solution depends on the size of the electronic store. So the more attention is paid to the design and its quality, the more time and money you need to devote.
Creating a unique design can create a unique system. This is even more complicated work, requiring huge funds. Typically, standard content management systems are sufficient for e-shop customers because they have many features. So why may we need a unique content management system? First of all, it is necessary when your idea is original, new and unfulfilled. Non-standard solutions also require non-standard content management systems. On the other hand, it is recommended to create an individual content system when aiming for functionality by removing many unnecessary elements of the standard content system and inserting the original solution. The unique content management system is focused on the specific functions required for a specific e-shop and on original, non-standard solutions. In addition, a unique content system is particularly relevant for large electronic stores that are seeking optimum work by automating a multitude of marketing processes that facilitate complex business operations.
You should also remember the SSL certificates (https: //), which are a security component. Their prices may vary due to the number of addresses for which the certificate is intended to be used (standard SSL certificate, SAN SSL certificate, Wildcard SSL certificate).
It should not be forgotten that an e-shop cannot start operating successfully and only profit when it is created. It is necessary to take care of marketing, which requires considerable additional resources. If you want the online store to be noticed, you need to invest in online advertising and organize it. Also, SEO (search engine optimization) optimization, which can help attract buyers, increase your feed, promote your store, and can give you a high position on Google searches cannot be overtaken. This again requires additional funds.
The cost of creating an e-shop will be higher, the more individual work will require, the more functions it will have to perform. Each additional new feature, module, original solution requires more investment. It is worth noting that the creation of an e-shop requires responsible work, the craftsmanship of specialists in their field and the willingness of the client to stand out and have an e-shop that not only responds to the needs of the clients but also helps to work productively.